INSTRUCTIONS
Ages: Old enough to know better. (because the game has understand, you are definitely too young to play this game.
been known to get a little wild!)
Please leave the table now. Thank you.
Number of Players: 3-6 individual players.
2. Each agency then chooses one Ad Slogan from their
Or, in the true spirit of ad agencies, you can put your hand to pair up with any one of the four products on the
advertising heads together and play as 3 or more teams.
Product card and places the Ad Slogan card they selected
FACE-DOWN in front of them.
Equipment: If you buy AdVersity™ now, we’ll include:
• 400 Ad Slogan cards
• 60 Product cards
(Once you have done this, you may NOT change your Ad
Slogan card at any time during the round.)
• $49,000,000 in AdVersity™ Cash
• 6 Voters
• 13 plastic SpokesCelebrity stands
• 6 Professional SpokesAnimals
• 6 Professional SpokesPeople
• And ME, Max Madison, The Ultimate SpokesPerson!
An agency makes money by getting other agencies
to successfully guess which product they are selling
with the slogan they choose, so you’ll want to pick
a slogan and product that make sense together… well, at
least SOME sense. Every slogan used in this game is an
ACTUAL ad slogan used in ACTUAL product advertising.
Right, you already bought AdVersity™… I keep forgetting. (Underneath each slogan, the original product/advertiser
is listed… just because it’s interesting.) Your agency’s job
Object of the Game: Use your creative wits to earn is to use that slogan to advertise an entirely DIFFERENT
AdVersity™ Cash and be the first ad agency to hire 1 product… and you’re going to need to be creative to make
SpokesAnimal, 1 SpokesPerson, and me, Max Madison, some of them work.
(and I’m not cheap).
3. The youngest agency (player) is the first Advertiser.
Set-Up: Typically, we don’t like to use that term in the
advertising world, but it seems to work here.
Sorry, youth RULES in advertising, and it ain’t no different
here. But just like your youth, you’ll get over it.
To get ready to play AdVersity™, you only need to do TWO
things:
4. The Advertiser turns the Ad Slogan card he chose face
up, reads the slogan aloud, and places it by the Product
1. Give each player– now referred to as an “agency” (if card to form a discard pile. The Advertiser then secretly
you’re serious about this advertising thing, you gotta start turns his Voter wheel to display the number of the product
calling yourself an ad agency)–the following:
• 1 Voter
he is advertising, and places the Voter FACE-DOWN.
• 5 Ad Slogan cards
• $100,000 AdVersity™ Cash
5. The other agencies each decide which of the four products
the Advertiser is trying to sell them, turn their Voter wheels
to the corresponding number, and place them face down in
2. Choose one player to be the banker. The banker has an front of themselves.
agency and plays the game like everyone else, but is also
responsible for all the money.
In advertising, there’s an expression – “Know your
audience.” And that applies well in this game. You’ll
guess right a lot more often if you think like the
people you’re playing with. For example, two days ago your
sister just had that hideous mole removed from her tongue,
So don’t pick anyone with shifty eyes or sticky fingers.
Round 1
1. Place the stack of Product cards, face down, in the center so she might subconsciously still be thinking of things like
of the playing area and flip the top card over. tongue depressors, lollipops, or wart remover.
Each Product card lists four different products that 6. When all the agencies have made their guesses, the
your agency can choose to sell. Advertiser “presents” his slogan and product to the group.
If there are products listed that you don’t recognize or The Advertiser turns over his Voter Wheel revealing the
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INSTRUCTIONS
Astroglide® is a registered trademark of Biofilm, Inc.
Bike® is a registered trademark of Bike Athletic Company.
Whopper® is a registered trademark of the Burger King Brands, Inc.
Bush’s® is a registered trademark of Bush Brothers Company.
Prego® is a registered trademark of Campbell Soup Company.
Nair® is a registered trademark of Carter-Wallace, Inc.
Fleet Enema® is a registered trademark of C.B. Fleet Company.
Jiffy® is a registered trademark of the Chelsea Milling Company.
Dove® is a registered trademark of Chesebrough-Pond’s, Inc.
Vaseline® is a registered trademark of Chesebrough-Pond’s, Inc.
Glad® is a registered trademark of the Clorox Company.
Handi Wipes® is a registered trademark of the Clorox Company.
Lestoil® is a registered trademark of the Clorox Company.
Liquid-Plumr® is a registered trademark of the Clorox Company.
Pine-Sol® is a registered trademark of the Clorox Company.
Odor-Eaters® is a registered trademark of Combe, Inc.
Slim Jim® is a registered trademark of ConAgra Foods.
Lady Stetson® is a registered trademark of John B. Stetson Company.
Domino’s Pizza® is a registered trademark of Domino’s Pizza, Inc.
Saran Wrap® is a registered trademark of Dow Brands, Inc.
Dr Pepper® is a registered trademark of the Dr Pepper/Seven Up, Inc.
Squirt® is a registered trademark of the Dr Pepper/Seven Up, Inc.
Prozac® is a registered trademark of Eli Lilly & Company.
Lay’s® is a registered trademark of Frito-Lay, Inc.
Winning the Game
Be the first agency to hire 1 SpokesAnimal, 1 SpokesPerson
and ME – The Ultimate Spokesperson, and YOU BECOME
THE GREATEST ADVERTISING MOGUL THE WORLD
HAS EVER SEEN! You’ll be invited to all the best parties.
Meet all the best people. And your family and friends will
hoist you on high to proclaim your advertising prowess to
the world.
You must have all three SpokesCelebrities at the same time
to win the game. If, at the end of the final round, there is more
than one agency with enough money to hire Max Madison,
in typical advertising fashion, hegoes to the highest bidder
(a.k.a. the agency with the most cash.)
In the rare event that the tied agencies have the same
amount of cash, the agencies must have a “Play-Off” round.
A new Product card is turned over and each agency is dealt
a new Ad Slogan card (for a total of five in their hand). Each
of the tied agencies gets an additional turn, with the other
agencies casting votes (as in regular game play) for each
ad. At the end of the Play-Off the agency with the most cash
is the winner and declared the “Advertising Mogul.”
Ruffles® is a registered trademark of Frito-Lay, Inc.
Buick® Century® is a registered trademark of General Motors
Corporation.
Goodwrench® is a registered trademark of General Motors Corporation.
Right Guard® is a registered trademark of the Gillette Company.
Tums® is a registered trademark of the Glaxo SmithKline Company.
Poli-Grip® is a registered trademark of the Glaxo SmithKline Company.
Beano® is a registered trademark of the Glaxo SmithKline Company.
Godiva® is a registered trademark of Godiva Chocolatier, Inc.
Pasta Roni® is a registered trademark of Golden Grain Company.
Ding Dongs® is a registered trademark of Interstate Brands West
Corporation.
Hostess® Sno Balls® is a registered trademark of Interstate Brands West
Corporation.
Twinkies® is a registered trademark of Interstate Brands West
Corporation.
Suave® is a registered trademark of Helene Curtis, Inc.
Cosmo® is a registered trademark of Hearst Communications, Inc.
Louisville Slugger® is a registered trademark of Hillerich & Bradsby
Company.
Hoover® is a registered trademark of the Hoover Company.
Little Sizzlers® is a registered trademark of Hormel Food, LLC.
SPAM® is a registered trademark of Hormel Food, LLC.
Stagg® is a registered trademark of Hormel Food, LLC
Easton® is a registered trademark of James D. Easton, Inc.
Jif® is a registered trademark of the J.M. Smucker Company.
Jiffy Lube® is a registered trademark of Jiffy Lube.
Johnson’s Bedtime Lotion® is a registered trademark of Johnson &
Johnson.
Johnson’s No More Rash® is a registered trademark of Johnson &
Johnson.
K-Y® Jelly is a registered trademark of Johnson & Johnson.
Reach® is a registered trademark of Johnson & Johnson.
No Nonsense® is a registered trademark of Kayser-Roth Corporation.
Pop-Tarts® is a registered trademark of Kellogg Company.
KFC® is a registered trademark of the KFC Corporation.
Cottonelle® is a registered trademark of Kimberly-Clark Corporation.
Depends® is a registered trademark of Kimberly-Clark Corporation.
Huggies® is a registered trademark of Kimberly-Clark Corporation.
Kotex® is a registered trademark of Kimberly-Clark Corporation.
BOGUS DISCLAIMER:
All claims made in this material including this disclaimer
about AdVersityTM or its effect on humans are complete
and udder lies. AdVersityTM has been proven to be habit-
forming in laboratory rats. Other common side-effects
include: laugher’s wheeze, acute smile disorder, ear rot,
knee-slap syndrome, unexplainable bouts of crying, nausea,
and constipation. AdVersityTM and its associated companies
are in no way responsible for any negative reactions to over-
playing of the game and if you try to blame anything on us,
we’ll say we don’t know you. A humor-impaired version
of the game is available for $239.95. All rights reserved.
E Pluribus Unum. Habeas Corpus. ©Copyright 2003,
Whatchgonnadoaboutit, Inc
The intellectual property rights in the trademarks, service
marks, trade names, and slogans used in AdVersityTM are
the sole and exclusive property of their respective owners.
Fundex Games, Ltd. is not endorsed by or affiliated with and
does not itself endorse any of the companies or products
referenced in AdVersityTM.
Fannie May® is a registered trademark of Archibald Candy Corporation
Trojan® is a registered trademark of Armkel, LLC.
Alka Seltzer® is a registered trademark of Bayer.
BMW® Z3® is a registered trademark of Bayerische Moteoren Werke
Aktiengesellschaft.
3
INSTRUCTIONS
Jell-o® is a registered trademark of Kraft Foods, Inc.
M’m, M’m good!® is a registered trademark of Campbell Soup Company.
What’s in your wallet® is a registered trademark of Capital One Financial
Corporation.
Like a rock® is a registered trademark of General Motors Corporation.
Does she…or doesn’t she?® is a registered trademark of Clairol, Inc.
Wanna Play?® is a registered trademark of Club Mediterranee
Corporation.
Maxwell House Coffee® is a registered trademark of Kraft Foods, Inc.
Oscar Meyer® is a registered trademark of Kraft Foods, Inc.
Durex® is a registered trademark of LRC Products.
Mastercard® is a registered trademark of Mastercard International, Inc.
Big Mac® is a registered trademark of the McDonald’s Corporation.
Miller Lite® is a registered trademark of Miller Brewing Company.
Miller High Life® is a registered trademark of Miller Brewing Company.
Molly Maid® is a registered trademark of Molly Maid.
Do you have the bunny inside?® is a registered trademark of Eveready
Battery Company.
Tabu® is a registered trademark of New Dana, Inc.
Open up and say ‘ahhh’® is a registered trademark of Ford Motor
Company.
Stop and smell the memories® is a registered trademark of Fragrance
Foundation, Inc.
Never let them see you sweat® is a registered trademark of Gillette
Company.
The San Francisco treat® is a registered trademark of Golden Grain
Company.
Butterfinger® is a registered trademark of Nestle USA.
Hot Pockets® is a registered trademark of Nestle USA.
Juicy Juice® is a registered trademark of Nestle USA.
Ex-Lax® is a registered trademark of Novartis AG Corporation
Cover Girl® is a registered trademark of Noxell Corporation.
Quaker® Oats is a registered trademark of the Pepsi Co., Inc.
Viagra® is a registered trademark of Pfizer, Inc.
Bengay® is a registered trademark of Pfizer, Inc.
Cleans as it lubricates® is a registered trademark of Havoline Motor Oil.
It’s all inside® is a registered trademark of J.C. Penney.
The next best thing to naked® is a registered trademark of Jockey
International.
It’s finger lickin’ good® is a registered trademark of Kentucky Fried
Chicken Corp.
Good to the last drop® is a registered trademark of Kraft Foods, Inc.
Make them your own® is a registered trademark of Levi Strauss &
Company.
Give it some juice® is a registered trademark of Mars, Inc.
What is it about the green ones?® is a registered trademark of Mars, Inc.
Plop, plop, fizz, fizz® is a registered trademark of Miles Laboratories, Inc.
Go big or go home® is a registered trademark of Nissan Motor Company.
It doesn’t roll off the assembly line, it struts® is a registered trademark of
Nissan Motor Company.
It’s the water® is a registered trademark of Olympia Brewing Company.
Tough enough to overstuff® is a registered trademark of Pactiv
Corporation.
Make a statement without saying a word® is a registered trademark of
Pfizer, Inc.
Put it to the test® is a registered trademark of Philips Electronics North
America Corp.
It floats® is a registered trademark of Proctor & Gamble.
Get a piece of the rock® is a registered trademark of Prudential Insurance
Company.
Rogaine® is a registered trademark of the Pharmacia Company.
Kaopectate® is a registered trademark of the Pharmacia Company.
Playboy® is a registered trademark of Playboy Enterprises International.
Playgirl® is a registered trademark of Playgirl Key Club, Inc.
Roto-Rooter® is a registered trademark of Roto-Rooter Corporation.
Ball Park® is a registered trademark of the Sara Lee Corporation.
L’eggs® is a registered trademark of the Sara Lee Corporation.
Playtex Living® is a registered trademark of Sara Lee Corporation.
Raid® is a registered trademark of S.C. Johnson.
Dr. Scholl’s® is a registered trademark of the Schering-Plough
Corporation.
Stearns & Foster® is a registered trademark of Sealy Technology.
Speedo® is a registered trademark of Speedo Holdings BV.
Spic & Span® is a registered trademark of Spic & Span, Inc.
Sunsweet® is a registered trademark of Sunsweet Growers, Inc.
Talon® is a registered trademark of Tag-It Pacific, Inc.
Turtle Wax® is a registered trademark of Turtle Wax, Inc.
Listerine® is a registered trademark of Warner-Lambert Company.
For Dummies® is a registered trademark of Wiley Publishing, Inc.
Big Red® is a registered trademark of William Wrigley Jr. Company.
WD-40® is a registered trademark of the WD-40 Company.
Preparation H® is a registered trademark of Wyeth Consumer Healthcare.
Membership has its privileges® is a registered trademark of American
Express Company.
Recommended by Dr. Mom® is a registered trademark of A. H. Robins
Company.
Little girls have big dreams too® is a registered trademark of State Farm
Mutual Automobile Insurance Company.
Going, going, gone® is a registered trademark of AR. Winarick, Inc.
Reach out and touch someone® is a registered trademark of AT&T
Company.
An army of one® is a registered trademark of the United States Army.
A pinch is all it takes® is a registered trademark of United States Tobacco
Company.
Never say Never® is a registered trademakr of Bacardi & Ccompany Ltd.
Let your fingers do the walking® is a registered trademark of BellSouth
Intellectual Property Group, Inc.
Feels slickery® is a registered trademark of Beecham Inc.
Hasn’t scratched yet® is a registered trademark of Bon Ami Company.
A little dab will do ya® is a registered trademark of Brylcreem.
Bigger is always better® is a registered trademark of United States
Tobacco Company.
How do you spell ‘relief’?® is a registered trademark of Warner-Lambert
Company
Where’s the beef?® is a registered trademark of Wendy’s International Inc.
©2003 Fundex Games, Ltd. • P.O. Box 421309 • Indianapolis, IN 46242 • Questions or comments? Write to us at the address above,
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